Alberta, Canada is one of KLM Royal Dutch Airlines’ most beautiful winter destinations. However, most visits take place in summer.
Therefore, the primary objective of the campaign is to create more awareness for Alberta as the go-to winter holiday destination in the Dutch market.
With the emphasis on more traffic to travelalberta.com/nl
Alberta is a truly unique and breathtaking destination where you can experience the most perfect winter holiday. Of course we could just tell you this. But who’s going to take our word for it? You want to hear it from someone credible. Someone who has been there. So why not ask the one who knows best? We’re not giving you the standard tourist information that anyone can find online, but real insights from the ones who know every little detail: the locals. For the best winter experience, you should spend your time the same way they do. Therefore, we encourage you to: Rock it like an Albertan.
Scope
- Online campaign
- Influencer
- Social media
- Concept
Awards & Mentions
- W3 gold award (branded content series)
- W3 gold award (online video – travel)
- W3 silver award (integrated campaign)
-
Nominee Dutch Interactive Awards (content)
Watch the case study
A unique mini travel documentary on social media based on local insights.
We create a digital integrated campaign that takes our audience on an inspiring journey. In roughly four months we’ll get ready to rock it, learn how to rock it, and finally rock it like an Albertan. Thanks to the authentic tips from locals.
To make it even more reliable and entertaining, we send over a Dutchie to verify these local tips: Saar Koningsberger. A famous Dutch winter holiday enthusiast who loves thrills and adventures, just like our target audience. She meets with the locals and reports to all Dutch winter holiday lovers in a unique mini travel documentary on social media. An authentic campaign, in which the locals promote Alberta themselves.
Get in the mood
20
More sales (in same period)
329622
Clicks (168% above target)