A lot can happen in 7 years.

In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning reliability tests and design prizes worldwide. The driveability also improving with every new version, on par with the heavy competition. Nevertheless, the Dutch consumer couldn’t really tell what the brand Kia stood for.

The quality is key; that’s why KIA still gives a whopping 7-year warranty.
We translated this into a campaign demonstrating what happens to your car in 7 years, in 7 seconds. With an overwhelming 7 years worth of rain, wind, ice and dogs licking windows. A beautiful display of quality. With great results.


  • Campaign
  • Concept
  • Art direction

Awards & Mentions

  • EFFIE award – BRONZE
  • DUTCH CREATIVITY award – BRONZE – category Craft

Watch the case study (NL)